GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, acehardware.com, homedepot.com and lowes.com, Flame King recorded an average product price of $59.54. Amazon accounted for the largest slice of revenue at 44.3%, followed by acehardware.com at 25.4%, homedepot.com at 17.8% and lowes.com at 12.5%. Revenue has come under clear pressure, falling 26.5% over the tracked period and slipping a further 3.6% month over month in the most recent reading. Pricing followed a similar downward path, with the average selling price down 5.4% overall despite a 3.3% monthly uptick to $57.17. The combination of a broad retail footprint and a heavy Amazon concentration leaves the brand's trajectory closely tied to marketplace performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 26% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Flame King on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Flame King.
BY REVENUE
Flame King sells 75% online and 25% offline. Online runs through 3 channels; offline through 1.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 657K ratings on 4 channels, Flame King averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 657K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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