GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence tracking Amazon and lowes.com between January 1 and July 31, 2026, FANMATS — a brand under privately held, Franklin, Tennessee–based Logo Brands — has posted 58.1% revenue growth over the tracked period. Amazon dominates the brand's channel mix at 85.4% of year-to-date revenue, with lowes.com accounting for the remaining 14.4%. The average product price sits at $19.43 across the full period, though pricing has trended upward by 16.8% overall, reaching $20.07 in the most recent month tracked. That said, momentum has cooled slightly of late, with revenue slipping 0.6% month-over-month and average price easing 4.8% against the prior month. The narrow spread between the period-wide average price and the latest reading suggests pricing gains have largely stabilized rather than accelerated.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 58% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for FANMATS on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for FANMATS.
BY REVENUE
FANMATS sells 88% online and 12% offline. Online runs through 2 channels; offline through 1.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 240K ratings on 2 channels, FANMATS averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 240K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$53.22
Price
$41K
Revenue
$32.35
Price
$41K
Revenue
$46.32
Price
$11K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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