GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot and Lowe's, ETO DOORS maintains an average product price of $1,129.18, positioning the brand in the premium door segment. Revenue distribution between the two major retailers is nearly even, with Home Depot holding a 55.0% share and Lowe's capturing 45.0%. However, the brand has faced notable headwinds, with revenue declining 40.0% over the tracked period from March to May 2026. Despite the revenue downturn, ETO DOORS has shown pricing resilience, with average prices ticking up 1.9% month-over-month in the most recent period. The brand's top-selling products at both retailers are predominantly priced between $1,059 and $1,234, led by its popular Hermosa and Rancho door slab lines.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 39% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for ETO DOORS on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for ETO DOORS.
BY REVENUE
$1,189.90
Price
$258K
Revenue
$1,233.94
Price
$188K
Revenue
$1,111.42
Price
$166K
Revenue
$1,093.97
Price
$151K
Revenue