GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes, Menards, and Ace Hardware, Estwing maintains a strong multi-retailer presence with an average product price of $29.23. Amazon leads as the brand's dominant retail channel, capturing 44.8% of total revenue share, followed by Lowes at 34.7% and Menards at 13.2%. Notably, Estwing's revenue grew 6.9% over the tracked period, signaling healthy demand momentum heading into the summer season. Ace Hardware, while holding a smaller 6.7% share, rounds out the brand's broad retail distribution footprint. This diversified channel strategy positions Estwing competitively across both major e-commerce and traditional hardware retail environments.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Estwing on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Estwing.
BY REVENUE
Estwing sells 48% online and 52% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 59% in Jan to 47% in May.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 1.08M ratings on 4 retailers, Estwing averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.08M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$46.98
Price
$201K
Revenue
$41.50
Price
$108K
Revenue
