GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Amazon, Lowe's, Menards, and Ace Hardware, Estwing—a privately held, family-owned company—maintained an average product price of $29.05, with prices rising 1.7% over the period and revenue growing 2.4%. Amazon led all channels with a 39.4% revenue share, narrowly ahead of lowes.com at 38.5%, while menards.com and acehardware.com trailed at 14.2% and 7.3%, respectively. During the April 1 to June 30 timeseries window, the average price reached $29.39, up 1.6% versus the prior month, even as revenue dipped 2.1% month-over-month. The near dead heat between Amazon and Lowe's underscores a highly balanced two-channel dynamic at the top of Estwing's distribution mix.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Estwing on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Estwing.
BY REVENUE
Estwing sells 45% online and 55% offline. Online runs through 2 channels; offline through 3.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 1.09M ratings on 4 channels, Estwing averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.09M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
