GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1 to July 31, 2026 shows Emerald generating the vast majority of its revenue on Amazon, which holds an 88.8% share versus 10.5% for homedepot.com. Momentum has softened over the period, with revenue down 6.8% overall and a steeper 18.1% month-over-month decline in the most recent month tracked. Pricing has remained broadly stable, with the average product price of $9.11 up just 0.2% across the period despite an 8.3% monthly dip to $8.90. That divergence between flat pricing and falling revenue points to volume, rather than discounting, as the primary driver of the recent slowdown. Emerald's Home Depot assortment skews to considerably higher price points, with top listings ranging from roughly $29 to $40, suggesting a distinct product mix between the two channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Emerald on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Emerald.
BY REVIEW COUNT
Across 226K ratings on 2 channels, Emerald averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 226K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$35.95
Price
$13K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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