GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Element's performance across Lowe's, Office Depot, Amazon, and Home Depot from January to May 2026, the brand demonstrated strong momentum with overall revenue growing 28.3% during the period. Lowe's emerged as Element's dominant retail partner, commanding a 45.3% revenue share, followed by Office Depot at 33.6% and Amazon at 17.6%. The brand's average product price settled at $32.40, though pricing trended downward with a 22.4% decrease over the tracked period. Despite the strong overall growth trajectory, the most recent month showed a slight 1.1% revenue dip, suggesting potential seasonal softening. Home Depot represented the smallest share of Element's retail footprint at just 2.8%, indicating a significant concentration of sales across the brand's top two retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 28% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 22% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Element on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Element.
BY REVENUE
Element sells 22% online and 78% offline. Online runs through 4 retailers; offline through 2. Online share has moved from 31% in Jan to 17% in May.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVIEW COUNT
Across 87K ratings on 4 retailers, Element averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 87K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
