GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's, Office Depot, Amazon and Home Depot between January 1 and July 31, 2026 puts Element's average product price at $28.78. Distribution is heavily concentrated, with lowes.com alone accounting for 57.9% of year-to-date revenue, followed by Office Depot at 26.2% and Amazon at 12.2%, while homedepot.com contributes just 3.3%. That leaves more than four-fifths of sales dependent on two retail relationships, a notable concentration risk. Momentum has softened over the May–July window, where revenue fell 20.8% overall and declined 12.2% in the most recent month. At the same time, average price climbed 10.8% to $29.50, including a 16.2% month-over-month jump, suggesting pricing gains are not offsetting the volume decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Element on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Element.
BY REVENUE
Element sells 17% online and 83% offline. Online runs through 4 channels; offline through 2.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 90K ratings on 4 channels, Element averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 90K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
