Bloem

Bloem Market Overview

According to in-store data from Grips Intelligence, Bloem maintained a well-distributed retail presence from January to May 2026, with Lowe's and Menards each commanding 32.8% of revenue share, followed closely by Ace Hardware at 28.3%, while Home Depot and Amazon combined accounted for just 6.1%. The brand's average product price across all tracked retailers sat at $8.34, reflecting its positioning as an accessible, value-oriented option for consumers. Notably, Bloem's revenue surged by 148.6% over the tracked period, signaling strong seasonal demand acceleration heading into spring 2026. The brand's minimal presence on Amazon, capturing only 1.5% of revenue share, suggests Bloem's strength is heavily concentrated in traditional home improvement retail channels. This retailer concentration across Lowe's, Menards, and Ace Hardware — together representing nearly 94% of total revenue — highlights both a competitive advantage in physical retail partnerships and a potential growth opportunity in the online marketplace.