GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across retailers including Lowe's, Home Depot, Newegg, and Amazon, Elama maintains a strong retail presence with a concentrated distribution strategy. Lowe's dominates as Elama's leading retail channel, commanding 52.4% of total revenue share, followed closely by Home Depot at 40.0%, meaning these two home improvement giants together account for over 92% of the brand's revenue. The brand's average product price sits at $61.50, though pricing has seen a notable 5.0% decline over the tracked period. Overall revenue has also experienced a downward trend, dropping 3.1% during the timeseries period, suggesting potential headwinds in consumer demand or increased competitive pressure. Despite these challenges, Elama's heavy reliance on major home improvement retailers rather than general marketplaces like Amazon (just 2.7% share) points to a deliberate channel strategy targeting home-focused shoppers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Elama on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Elama.
BY REVIEW COUNT
Across 73K ratings on 4 retailers, Elama averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 73K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$63.53
Price
$71K
Revenue
