Elama

Elama Market Overview

Elama, a brand of privately held Megagoods, Inc., generated the majority of its year-to-date revenue through home improvement retail, with lowes.com accounting for 54.9% of sales and homedepot.com contributing 37.4%, according to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Lowe's, Home Depot, Newegg and Amazon. Newegg (5.9%) and Amazon (1.8%) played only a marginal role, underscoring how concentrated the brand's distribution footprint remains. Momentum softened over the May–July 2026 window, with revenue down 4.3% month-over-month and 16.7% across the tracked period. Average selling price followed a similar path, easing 9.4% to $56.05 against a broader brand-level average of $60.44. Taken together, the data points to volume and pricing pressure at a time when the brand's growth depends heavily on just two retail partners.