Dixon

Dixon Market Overview

Grips Intelligence in-store data tracked across lowes.com, Amazon, Newegg and menards.com from January 1 to July 31, 2026 shows Dixon — operated by a subsidiary of publicly listed F.I.L.A. (Borsa Italiana: FILA) — generating just over half its year-to-date revenue at lowes.com, at 50.6%. Amazon follows as the second-largest channel with a 36.2% share, while Newegg and menards.com account for a combined 13.2%. The brand's average product price sits at $5.94 year to date, though monthly pricing has trended higher, reaching $6.82 and rising 3.4% over the May–July period. Revenue was broadly flat across that same three-month window, edging up 0.5% overall despite a 7.3% month-over-month decline in the most recent period. That mix of stable top-line performance and firming prices points to a brand holding share in mature retail channels rather than chasing volume growth.