GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Dixon generated an average product price of $4.71 across four major retailers tracked between January and May 2026. Amazon dominated Dixon's revenue share at 47.0%, followed by Lowes.com at 36.2%, with Menards.com and Newegg capturing 8.8% and 7.9% respectively. Notably, Dixon experienced strong overall revenue growth of 17.7% during the tracked period, signaling increasing demand across its retail channels. Average pricing also trended upward with a 25.3% overall increase, suggesting a shift toward higher-value product sales or strategic price adjustments. This combination of rising revenue and expanding average prices positions Dixon as a brand gaining meaningful momentum in its category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 38% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 42% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Dixon on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Dixon.
BY REVENUE
Dixon sells 62% online and 38% offline. Online runs through 3 channels; offline through 2.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 240K ratings on 4 channels, Dixon averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 240K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.50
Price
$4K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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