GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon, menards.com, and homedepot.com, Dirt Devil maintains an average product price of $51.79. Amazon dominates as the brand's primary retail channel, commanding an impressive 83.6% of total revenue share, followed by menards.com at 12.6% and homedepot.com at 2.4%. The brand experienced strong momentum with revenue growing 33.1% over the tracked period, signaling increasing consumer demand. Notably, the average price saw a monthly increase of 7.9%, though it decreased 4.7% overall across the full data period, suggesting dynamic pricing strategies at play. These trends position Dirt Devil as a competitively priced brand with concentrated retail distribution and accelerating sales performance.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 33% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Dirt Devil on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Dirt Devil.
