GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, menards.com, and homedepot.com from January 1 to July 31, 2026, Dirt Devil — a brand under Techtronic Industries (HKG: 669) — carried an average product price of $50.39 year to date. Distribution is heavily concentrated, with Amazon accounting for 81.9% of tracked revenue, followed by menards.com at 14.6% and homedepot.com at just 2.2%. Momentum has been positive in the most recent stretch, with revenue up 27.8% month over month and 24.7% overall across the May–July trend window. Pricing has firmed alongside that growth, with the average selling price reaching $54.26, an 8.1% monthly increase and a 6.7% rise over the period. The combination of rising volume and higher realized prices suggests demand held up without reliance on discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 25% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Dirt Devil on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Dirt Devil.
BY REVENUE
Dirt Devil sells 85% online and 15% offline. Online runs through 2 channels; offline through 2.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 777K ratings on 3 channels, Dirt Devil averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 777K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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