Direct Wicker

Direct Wicker Market Overview

According to Grips Intelligence in-store data tracked from January to May 2026, Direct Wicker generated the majority of its revenue through Lowes.com, which accounted for 70.5% of its retail share, with HomeDepot.com capturing the remaining 29.5%. The brand's average product price stood at $1,265.77, reflecting a significant 42.9% increase in average pricing over the tracked period. Despite strong overall revenue growth of 131.3% during this window, the most recent month saw a notable 38.5% decline in revenue compared to the prior month, suggesting potential seasonal fluctuations or shifting demand. Lowes.com's dominant share positions it as the primary retail channel for Direct Wicker's market presence. These insights highlight a brand experiencing dynamic pricing and revenue trends worth monitoring closely across its key retail partners.