GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Defend generated the majority of its revenue through menards.com, which accounted for 88.7% of total revenue share between January and April 2026, with lowes.com capturing the remaining 11.3%. The brand's average product price during this period stood at $111.21 across both tracked retailers. Notably, Defend experienced a significant revenue decline of 31.6% over the observed trend period, signaling potential challenges in maintaining sales momentum. Despite the revenue downturn, average pricing saw a notable 33.9% month-over-month increase in the most recent period, suggesting a possible shift in product mix or pricing strategy. These insights highlight Defend's heavy reliance on a single retail channel and evolving pricing dynamics worth monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 32% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 29% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Defend on Menards.
REVENUE SHARE
Revenue distribution across tracked retailers for Defend.