Defend

Defend Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 tracks Defend across two retail channels, menards.com and lowes.com. Distribution is heavily concentrated, with Menards accounting for 89% of year-to-date revenue and Lowe's contributing the remaining 11%. The brand's average product price sits at $93.28, though pricing has softened by 4.7% across the tracked period to roughly $90.53 in the most recent month. Revenue momentum has been mixed, growing 16.3% overall while falling 20.5% month over month in the latest reading. That combination of easing prices and a single dominant retail partner points to concentration risk that could shape Defend's near-term trajectory.