GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked between January and April 2026 across Menards and Home Depot, DEAD ON TOOLS generated the majority of its revenue through menards.com, which accounted for 83.1% of total revenue share compared to just 16.9% from homedepot.com. The brand's average product price during this period stood at $74.12, reflecting a steady 0.8% overall increase in average pricing. Revenue performance showed positive momentum, growing 7.5% over the tracked timeseries period from February to April 2026. Average pricing saw a notable 2.8% month-over-month increase in the most recent period, suggesting strengthening demand or a shift toward higher-priced SKUs. These trends indicate that DEAD ON TOOLS maintains a strong retail footprint with consistent growth across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 8% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for DEAD ON TOOLS on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for DEAD ON TOOLS.