GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Dalen generated the largest share of its revenue through Amazon at 38.7%, followed by Lowes.com at 23.5% and AceHardware.com at 22.2% during the January to May 2026 period across four major retailers. HomeDepot.com accounted for the remaining 15.6% of revenue share, indicating a well-distributed but Amazon-leaning retail strategy. The brand's average product price stood at $22.61, with pricing trending upward by 16.8% over the tracked period. Notably, Dalen experienced impressive revenue growth of 186.2% over the same timeframe, signaling strong and accelerating consumer demand. This combination of rising prices and surging revenue suggests growing market momentum for the brand heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 200% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 18% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Dalen on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Dalen.
BY REVENUE
Dalen sells 60% online and 40% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 46% in Jan to 68% in May.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 247K ratings on 4 retailers, Dalen averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 247K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
