GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, lowes.com, acehardware.com, and homedepot.com from January 1 to July 31, 2026 shows Dalen operating at an average product price of $23.86. Amazon leads the brand's channel mix with 39.9% of year-to-date revenue, followed by lowes.com at 24.7%, giving the two retailers a combined share of nearly two-thirds. acehardware.com contributes 19.7% and homedepot.com 15.7%, indicating a relatively balanced spread across the remaining home-improvement outlets. Momentum has softened in the most recent stretch, with revenue down 22.1% month over month and 31.8% overall across the May 1 to July 31, 2026 window. Pricing has eased alongside volume, with the average price slipping 4.1% month over month to $24.20 and declining 3.7% across the same period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Dalen on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dalen.
BY REVENUE
Dalen sells 67% online and 33% offline. Online runs through 3 channels; offline through 2. Online share has moved from 53% in Mar to 76% in Jul.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 252K ratings on 4 channels, Dalen averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 252K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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