GRIPS CUSTOMERS & RESEARCH PARTNERS
D-Line is a brand of Luceco plc (LSE: LUCE), According to Grips Intelligence data spanning January 1 to June 30, 2026 across in-store retail channels including Amazon, Menards, and Lowe's, D-Line's average product price stood at $16.98, though pricing softened over the second quarter to $16.94 in the latest month—a 1.7% month-over-month decline and a 3.3% drop overall. Amazon dominated the brand's channel mix at 74.4% of revenue year-to-date, followed by menards.com at 19.0% and lowes.com at 5.8%. On the revenue side, the most recent month fell 6.5% versus the prior month, contributing to a broader 13.5% decline over the tracked period. This combination of concentrated channel reliance and simultaneous price and revenue erosion points to shifting demand dynamics worth monitoring in the quarters ahead.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for D-Line on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for D-Line.
BY REVENUE
D-Line sells 74% online and 26% offline. Online runs through 1 channel; offline through 3. Online share has moved from 1% in Feb to 75% in Jun.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 1.76M ratings on 3 channels, D-Line averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.76M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$26.99
Price
$441K
Revenue
$16.79
Price
$299K
Revenue
$16.79
Price
$296K
Revenue
$26.79
Price
$125K
Revenue
$16.79
Price
$75K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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