GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, D-Line generated an average product price of $17.54 across tracked retailers between January and May 2026. Amazon dominated D-Line's revenue share at 77.5%, followed by Menards.com at 16.8% and Lowes.com at 5.0%, highlighting the brand's heavy reliance on a single marketplace. Despite strong channel concentration, D-Line's overall revenue declined 12.9% over the tracked period, signaling potential headwinds in consumer demand. Meanwhile, average pricing saw a modest 2.0% increase over the same window, suggesting the brand may be prioritizing margin stability over volume growth.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for D-Line on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for D-Line.
BY REVENUE
D-Line sells 78% online and 22% offline. Online runs through 1 retailer; offline through 3.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 2.32M ratings on 3 retailers, D-Line averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.32M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$26.99
Price
$573K
Revenue
$16.79
Price
$418K
Revenue
$16.79
Price
$391K
Revenue
$35.21
Price
$133K
Revenue
