According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Home Depot and Ace Hardware, Custom Building Products — a brand within the privately held Quikrete Holdings portfolio — splits its revenue almost evenly between the two retailers, with homedepot.com accounting for 52.2% and acehardware.com 47.2%. The brand's average product price sits at $25.94, though pricing has trended upward, rising 1.7% overall and reaching $26.46 in the most recent month, a 3.3% month-over-month increase. Revenue, however, has moved in the opposite direction, falling 3.8% month-over-month and 11.7% across the May 1 to July 31, 2026 tracking window. That divergence between rising prices and declining revenue points to softening unit volume rather than pricing pressure. The near 50/50 retailer split also leaves the brand unusually dependent on two channels, making shifts at either partner a meaningful swing factor for total performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Custom Building Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Custom Building Products.
BY REVENUE
Custom Building Products sells 53% online and 47% offline. Online runs through 2 channels; offline through 1.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 3.34M ratings on 2 channels, Custom Building Products averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 3.34M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$74.99
Price
$196K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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