Home/Insights/Brands/Custom Building ProductsProduct Intelligence - 2026 YTD USA

Custom Building Products

200K+

Products Sold, Jan to Jul 2026

3,300+

# Offline Stores

$25.94

Avg. Price

4.4

Avg. Rating

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Custom Building Products Market Overview

According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Home Depot and Ace Hardware, Custom Building Products — a brand within the privately held Quikrete Holdings portfolio — splits its revenue almost evenly between the two retailers, with homedepot.com accounting for 52.2% and acehardware.com 47.2%. The brand's average product price sits at $25.94, though pricing has trended upward, rising 1.7% overall and reaching $26.46 in the most recent month, a 3.3% month-over-month increase. Revenue, however, has moved in the opposite direction, falling 3.8% month-over-month and 11.7% across the May 1 to July 31, 2026 tracking window. That divergence between rising prices and declining revenue points to softening unit volume rather than pricing pressure. The near 50/50 retailer split also leaves the brand unusually dependent on two channels, making shifts at either partner a meaningful swing factor for total performance.

Revenue Share by Channel
Data covers Home Depot, Ace Hardware

Custom Building Products's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 12% from May to Jul.

Monthly revenue

Indexed values, 0-100

Custom Building Products's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.

Average price

Absolute values in $

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Custom Building Products's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Custom Building Products on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Custom Building Products's channels

REVENUE SHARE

Revenue distribution across tracked channels for Custom Building Products.

Channels by revenue share

Distribution in %

Custom Building Products's online vs offline revenue split

BY REVENUE

Custom Building Products sells 53% online and 47% offline. Online runs through 2 channels; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

53%

47%

Offline

Online channels

53%

HomeDepot.com
Amazon.com

Offline channels

47%

Ace Hardware stores

Custom Building Products's customer ratings

BY REVIEW COUNT

Across 3.34M ratings on 2 channels, Custom Building Products averages 4.4. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 3.34M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Custom Building Products

BY REVENUE

Ace Hardware
Ace Hardware
#1Custom Building Products LevelQuik Concrete Leveler 50 lb Off White

$44.99

Price

$454K

Revenue

#2Custom Building Products VersaBond White Thin-Set Mortar 50 lb

$24.99

Price

$358K

Revenue

#3Custom Building Products VersaBond Gray Thin-Set Mortar 50 lb

$20.99

Price

$290K

Revenue

#4Custom Building Products RedGard Ready to Use Pink Waterproofing and Crack Prevention 1 gal

$74.99

Price

$196K

Revenue

#5Custom Building Products SimpleGrout Indoor Natural Gray Grout 1 qt

$19.99

Price

$64K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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