GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Crystal Blue from January 1 to July 31, 2026 across Amazon, menards.com, homedepot.com, lowes.com and acehardware.com shows a highly concentrated retail footprint. Amazon alone accounts for 54.6% of year-to-date revenue, with menards.com contributing a substantial 31.1%, leaving homedepot.com (7.4%), lowes.com (5.8%) and acehardware.com (1.1%) as smaller supporting channels. The average product price sits at $42.49, though the figure climbed to $43.01 in the most recent tracked month, a 3.6% increase over the May-to-July window. Revenue has moved in the opposite direction, easing 5.4% across the same three-month period, including an 11.3% month-over-month decline in the latest reading. Taken together, the Grips Intelligence data points to a brand holding pricing power while facing near-term volume softness and heavy dependence on two retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Crystal Blue on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Crystal Blue.
BY REVENUE
Crystal Blue sells 68% online and 32% offline. Online runs through 3 channels; offline through 2. Online share has moved from 83% in Mar to 72% in Jul.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 53K ratings on 5 channels, Crystal Blue averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 53K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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