Crystal Blue

Crystal Blue Market Overview

Grips Intelligence in-store data tracking Crystal Blue across Amazon, menards.com, homedepot.com and lowes.com from January 1 to August 31, 2026 shows a brand concentrated in a narrow retail footprint. Amazon accounts for 55.2% of year-to-date revenue, with menards.com contributing an unusually high 30.9%, making the two channels responsible for more than 86% of tracked sales. Home Depot (7.6%) and Lowe's (5.6%) together represent just over a tenth of revenue, leaving limited diversification if either leading channel softens. Momentum has weakened over the summer, with revenue down 29.1% across the tracked trend period and a 20.1% month-over-month decline in the most recent month. Pricing, however, has held firm, with the average product price at $42.65 and the latest month at $44.45, up 3.3% sequentially and 4.4% over the period, suggesting the decline is volume-driven rather than the result of discounting.