GRIPS CUSTOMERS & RESEARCH PARTNERS
CordSafe's in-store performance, tracked by Grips Intelligence from January 1 to July 31, 2026 across Amazon, homedepot.com, and menards.com, shows a brand navigating both pricing gains and revenue softness. Amazon accounts for the largest slice of retail revenue at 49.3%, followed by homedepot.com at 34.8% and menards.com at 15.4%, indicating a distribution footprint concentrated among one marketplace and two home improvement retailers. Average selling price has climbed 46.4% over the tracked period, reaching $9.79 in the most recent month after a 19.5% month-over-month increase, well above the $7.50 period average. Despite that pricing momentum, revenue fell 13.5% month-over-month and is down 6.1% overall, suggesting higher prices have not offset unit declines. The brand, marketed under Kinneco as part of privately held Kinamor, Incorporated, will likely need volume recovery to convert its price gains into topline growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 46% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for CordSafe on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for CordSafe.
BY REVENUE
CordSafe sells 85% online and 15% offline. Online runs through 2 channels; offline through 1. Online share has moved from 85% in Mar to 90% in Jul.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 102K ratings on 3 channels, CordSafe averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 102K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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