GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across homedepot.com, lowes.com and Amazon shows Commercial Chef, a brand of the privately held W Appliance Company, concentrating just over half of its year-to-date revenue (51.7%) at Home Depot, with Lowe's at 26.3% and Amazon at 21.9%. That retailer mix leaves the brand heavily dependent on a single home-improvement channel, an unusual profile for a category where Amazon typically leads. Revenue momentum has weakened over the tracked period, falling 20.1% month over month and 32.8% overall between May and July 2026. Pricing, by contrast, has held up, with the average selling price rising 2.6% to roughly $53.55 and a period-wide average product price of $55.29. The combination of softening volume and firming price points suggests the brand is trading unit growth for margin as it moves through the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Commercial Chef on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Commercial Chef.
BY REVIEW COUNT
Across 732K ratings on 3 channels, Commercial Chef averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 732K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$121.52
Price
$106K
Revenue
$49.48
Price
$42K
Revenue
$38.93
Price
$29K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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