GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Home Depot, and Lowe's, Cole's maintains a strong retail presence with Amazon commanding an dominant 85.8% share of the brand's total revenue. The brand's average product price sits at $30.43, though pricing has seen a notable 7.9% decline over the tracked period. Home Depot accounts for 10.4% of Cole's revenue share, while Lowe's trails at 3.8%, indicating a highly concentrated distribution strategy. Revenue has also softened, dropping 4.7% over the measured timeframe, suggesting potential seasonal or competitive headwinds for the brand. These trends point to a period of pricing pressure and modest revenue contraction that warrants close monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Cole's on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Cole's.
BY REVIEW COUNT
Across 69K ratings on 3 retailers, Cole's averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 69K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
