GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, homedepot.com and lowes.com, Cole's has built a highly concentrated distribution footprint. Amazon accounts for 87.3% of year-to-date revenue, leaving homedepot.com at 7.8% and lowes.com at 4.9%, a split that leaves the brand's momentum tightly tied to a single marketplace. Revenue has trended upward over the period, rising 15.3% overall and accelerating 18.5% in the most recent month versus the prior month. That growth came alongside softer pricing, with the average selling price easing 5.0% to $27.27 against a period average of $29.30. The combination of double-digit revenue gains and declining average price suggests volume-led expansion rather than premiumization, making channel diversification the key variable to watch in the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Cole's on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Cole's.
BY REVIEW COUNT
Across 66K ratings on 3 channels, Cole's averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 66K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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