GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, CMI generated an average product price of $80.61 across four major retailers tracked between January and May 2026. The brand's offline revenue was heavily concentrated among home improvement leaders, with Lowe's commanding 42.8% of revenue share and Home Depot closely following at 41.8%, together accounting for nearly 85% of total sales. Amazon and Menards captured smaller portions at 8.2% and 7.3% respectively, indicating CMI's strong positioning in the traditional home improvement retail channel. Notably, CMI experienced a significant average price decline of 19.8% over the observed period, suggesting increased promotional activity or a shift in product mix toward lower-priced items. Despite this pricing pressure, the brand's balanced distribution between Lowe's and Home Depot highlights a well-diversified retail strategy within the home improvement sector.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 42% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 20% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for CMI on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for CMI.
BY REVENUE
CMI sells 92% online and 8% offline. Online runs through 3 retailers; offline through 2.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 6.5K ratings on 4 retailers, CMI averages 4.3★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.3
/ 5
From 6.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$378.60
Price
$36K
Revenue
$336.76
Price
$23K
Revenue
$560.95
Price
$22K
Revenue
$556.61
Price
$18K
Revenue
