Classic

Classic Market Overview

According to Grips Intelligence in-store data, Classic generated the vast majority of its revenue through Amazon, which accounted for 97.3% of total revenue share between January and April 2026, followed by Newegg (1.4%) and homedepot.com (1.0%). The brand's average product price stood at $19.27 during this period, though pricing showed a notable downward trend with an overall 11.7% decrease in average price. Revenue also experienced a slight decline of 1.1% over the tracked period, suggesting some softening in demand or increased competitive pressure. Despite the pricing and revenue headwinds, Classic maintained a highly concentrated retail distribution strategy, with Amazon serving as its dominant sales channel across all three retailers tracked.