GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Classic generated nearly all of its revenue through Amazon, which accounted for 98.7% of retailer revenue share during the January to May 2026 period. The brand maintained an average product price of $17.94 across its portfolio, with pricing showing an upward trend of 4.4% over the tracked period. Revenue also demonstrated positive momentum, growing 2.4% overall during the observed timeframe. Classic's product mix on Amazon spans a diverse range of categories, with individual product prices ranging from approximately $11 to $30. These insights highlight Classic's heavy reliance on a single retail channel while maintaining steady price and revenue growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Classic on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Classic.
BY REVIEW COUNT
Across 815K ratings on 1 channel, Classic averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 815K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.17
Price
$186K
Revenue
$11.57
Price
$113K
Revenue
$14.81
Price
$96K
Revenue
$14.56
Price
$55K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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