Classic

Classic Market Overview

According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026, Classic — a brand owned by ITC Limited (NSE: ITC) in its home market — held an average product price of $17.82 across the period. Channel concentration is striking, with Amazon accounting for 98.1% of year-to-date revenue and leaving minimal contribution from all other tracked channels. Momentum improved late in the window, as revenue grew 13.6% month over month in the most recent period, though the cumulative gain across the May–July timeseries was a more modest 1.3%. Pricing moved in the same direction, with the average selling price rising 5.3% month over month to $18.55 and up 3.4% overall since May. Taken together, the figures suggest growth is being driven as much by price realization as by unit expansion, leaving the brand exposed to any shift in its single dominant channel.