GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1 to July 31, 2026 shows Circulon operating with an average product price of $109.53. Channel concentration is extreme, with Amazon accounting for 98.5% of year-to-date revenue while homedepot.com contributes the remaining 1.5%. Momentum has been building through the summer, as revenue grew 39.3% across the May–July window, including a 31.7% month-over-month gain in the most recent period. Pricing moved in the same direction, with the average selling price up 22.2% over the quarter to $126.18, a 10.9% monthly increase. Together, the simultaneous lift in both revenue and realized price points to demand skewing toward higher-ticket multi-piece sets rather than volume-driven discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 39% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 22% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Circulon on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Circulon.
BY REVIEW COUNT
Across 793K ratings on 2 channels, Circulon averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 793K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$288.91
Price
$739K
Revenue
$339.99
Price
$475K
Revenue
$107.71
Price
$190K
Revenue
$69.92
Price
$89K
Revenue
$89.95
Price
$69K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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