Calloway Mills

Calloway Mills Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, Lowe's and Home Depot shows Calloway Mills concentrating the majority of its sales in a single channel, with Amazon accounting for 57.4% of year-to-date revenue. Lowe's contributes a further 27.3% and Home Depot 15.3%, leaving the brand's performance heavily tied to marketplace dynamics rather than a balanced retail mix. Momentum has weakened materially over the tracked period, with revenue down 43.9% overall and a 19.2% month-over-month decline in the most recent period. Pricing has held up better than volume: the average product price sits at $42.27 year to date, with the latest monthly reading of $34.33 up 2.1% sequentially even as prices slipped 3.0% across the period. The combination of steep revenue erosion and only modest price softness suggests unit demand, not discounting, is the primary drag on Calloway Mills' recent results.