Home/Insights/Brands/CALIProduct Intelligence - 2026 YTD USA

CALI

200K+

Products Sold, Jan to Jul 2026

350+

# Offline Stores

$95.00

Avg. Price

3.9

Avg. Rating

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CALI Market Overview

CALI, a brand of UK-based Victoria PLC (LSE: VCP), generated 98.8% of its year-to-date revenue through Lowe's, according to in-store data from Grips Intelligence covering January 1 to July 31, 2026. Over that period, the brand's average product price held at roughly $95.00, having climbed 8.2% across the tracked months. Revenue expanded 70.4% overall, though the most recent month registered a 9.2% decline against the prior period, pointing to some near-term volatility beneath a strong growth trajectory. Average price was essentially flat month over month at $91.16, down just 0.1%, suggesting pricing stability rather than discounting drove the recent revenue dip. With distribution so heavily weighted toward a single retail partner, CALI's momentum remains closely tied to shelf performance at Lowe's.

Revenue Share by Channel
1
Lowe's icon
Lowe's

99%

Data covers Lowe's

CALI's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 70% from May to Jul.

Monthly revenue

Indexed values, 0-100

CALI's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 8% from May to Jul.

Average price

Absolute values in $

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CALI's categories

REVENUE SHARE

Lowe's

Revenue distribution across product categories for CALI on Lowe's.

Lowe's

Categories by revenue share

Distribution in %

CALI's channels

REVENUE SHARE

Revenue distribution across tracked channels for CALI.

Channels by revenue share

Distribution in %

CALI's online vs offline revenue split

BY REVENUE

CALI sells 82% online and 18% offline. Online runs through 1 channel; offline through 2.

Revenue by channel

Share of total revenue across all channels

Online

82%

18%

Offline

Online channels

82%

Lowes.com

Offline channels

18%

Lowe's stores
Ace Hardware stores

CALI's customer ratings

BY REVIEW COUNT

Across 80K ratings on 1 channel, CALI averages 3.9. Most reviews for the products are in the 4.2–4.4 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

3.9

/ 5

From 80K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for CALI

BY REVENUE

Lowe's
Lowe's
#1CALI Mute Step White Aspen 20.0-mil x 7-in W x 48-in L Waterproof Luxury Vinyl Plank Flooring ( 24.03-sq ft Carton )

$97.12

Price

$1.01M

Revenue

#2CALI Mute step Gray Ash 20-mil x 7-in W x 48-in L Waterproof Luxury Vinyl Plank Flooring ( 24.03-sq ft Carton )

$97.04

Price

$980K

Revenue

#3CALI Aqua Tough Aged Hickory 20-mil x 7-3/32-in W x 48-in L Waterproof Luxury Vinyl Plank Flooring ( 23.77-sq ft Per Carton )

$94.84

Price

$465K

Revenue

#4CALI Aqua Tough Redefined Pine 20-mil x 7-3/32-in W x 48-in L Waterproof Luxury Vinyl Plank Flooring ( 23.77-sq ft Per Carton )

$94.87

Price

$374K

Revenue

#5CALI Aqua Tough Premium North Shore Oak 22-mil x 7-3/32-in W x 48-in L Waterproof Luxury Vinyl Plank Flooring ( 23.77-sq ft Carton )

$80.12

Price

$349K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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