Bushnell

Bushnell Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 shows Bushnell generating 99.6% of tracked revenue through a single dominant channel, Amazon, leaving virtually no diversification across the retailers monitored. The brand's average product price sits at $191.93 year to date, though pricing has softened, falling 5.5% over the tracked period to $187.55 in the most recent month, a 7.6% month-over-month decline. Despite that price erosion, revenue momentum has held up, growing 14.3% overall and 4.8% versus the prior month, suggesting unit volume is more than offsetting lower realized prices. Assortment spans a wide price ladder, from roughly $149.98 at the entry point up to $499.99 for the highest-priced listing among top sellers. Taken together, the Grips Intelligence figures point to a volume-led growth story concentrated in one channel, where continued discounting is the primary lever behind recent gains.