GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, BACtrack generated nearly all of its tracked revenue through Amazon, which accounted for 99.1% of total revenue share. The brand's average product price held steady at $80.41, showing a modest 1.6% increase over the observed period. However, BACtrack faced notable headwinds with overall revenue declining 21.5% across the tracked timeframe. Despite the revenue pullback, the brand's pricing power remained intact with a slight month-over-month average price increase of 0.7%, suggesting the sales decline was driven by volume rather than discounting pressure.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 22% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for BACtrack on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for BACtrack.
