GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Built generated nearly all of its tracked revenue through Amazon, which accounted for 98.9% of its retailer revenue share. The brand's average product price stood at $27.19 across the reporting period, though this figure reflected a 7.2% overall decrease in average pricing over the tracked timeframe. On a month-over-month basis, Built's revenue showed modest growth of 5.5% in the most recent month, suggesting a potential positive momentum shift. However, the brand experienced a slight 0.5% revenue decline over the broader period, indicating that sustained growth remains a challenge. These data points highlight Built's heavy reliance on a single retail channel and a downward pricing trend that warrants close monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 0% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Built on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Built.
BY REVIEW COUNT
Across 95K ratings on 1 retailer, Built averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 95K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
