GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 shows Boyel Living, a brand of privately held Brightening House Inc., generating sales across two tracked retail channels, lowes.com and homedepot.com. Lowe's accounts for the larger share of year-to-date revenue at 64.4%, with Home Depot contributing the remaining 35.6%. The brand's average product price sits at $374.18, though pricing softened over the May–July timeseries window, easing 3.0% overall and 7.8% in the most recent month to $361.96. Revenue followed a similar trajectory, declining 16.6% month over month and 11.0% across the three-month period. The two channels also diverge sharply in price positioning, with top Home Depot listings reaching $2,895 to $3,742 while Lowe's best sellers cluster near the $105 mark, a spread worth watching as discounting continues.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Boyel Living on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Boyel Living.
BY REVIEW COUNT
Across 33K ratings on 2 channels, Boyel Living averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 33K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,078.84
Price
$561K
Revenue
$2,895.07
Price
$391K
Revenue
$816.88
Price
$371K
Revenue
$3,742.49
Price
$371K
Revenue
$2,160.65
Price
$341K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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