GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Boyel Living demonstrated strong momentum across its two tracked retailers, with revenue growing 46.1% over the observed period. The brand's sales are split between Lowes.com at 56.0% and HomeDepot.com at 44.0%, showing a fairly balanced distribution strategy across major home improvement retailers. Boyel Living carries an average product price of $377.26, though its catalog spans a wide range from budget-friendly items under $100 to premium products exceeding $3,900. The most recent month saw a notable 23.5% month-over-month revenue increase, accompanied by a 10.5% rise in average price, suggesting a shift toward higher-value product sales. This upward trajectory in both revenue and pricing positions Boyel Living as a brand gaining meaningful traction in the competitive home improvement marketplace.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 54% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Boyel Living on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Boyel Living.
BY REVIEW COUNT
Across 32K ratings on 2 retailers, Boyel Living averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 32K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,078.84
Price
$561K
Revenue
$816.88
Price
$371K
Revenue
$1,434.71
Price
$294K
Revenue
$1,317.78
Price
$249K
Revenue
TO BOYEL LIVING