GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, BOAHAUS was tracked across Office Depot and Amazon between January 1 and August 31, 2026. Office Depot accounted for the clear majority of revenue at 64.0%, with Amazon contributing the remaining 36.0%. Revenue expanded 178.2% over the tracked period, signaling strong momentum, though the most recent month registered a 43.0% decline versus the prior month. Pricing held firm across the same window, with the average product price at $165.41 and the latest monthly reading of $165.88 up 8.1% month over month. Taken together, the figures point to a brand scaling quickly on a concentrated retail footprint while gradually trading up on price, with average pricing 2.5% higher across the period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 178% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for BOAHAUS on Office Depot.
REVENUE SHARE
Revenue distribution across tracked channels for BOAHAUS.
BY REVENUE
BOAHAUS sells 38% online and 62% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Apr to 40% in Aug.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
