GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, Blu-Mol maintains a presence across three major retailers: Menards, Ace Hardware, and Home Depot. Menards dominates as Blu-Mol's leading retail channel, commanding a significant 58.3% share of revenue, followed by Ace Hardware at 34.1% and Home Depot at a distant 7.5%. The brand's average product price sits at an accessible $4.84, reflecting its positioning in the value segment of the market. Notably, Blu-Mol's revenue experienced a considerable 35.4% decline over the tracked period, signaling potential challenges in maintaining sales momentum. Despite the revenue downturn, average pricing showed relative stability with only a marginal 0.3% decrease, suggesting the brand has held firm on its pricing strategy rather than resorting to heavy discounting.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 35% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 0% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Blu-Mol on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Blu-Mol.
BY REVENUE