Blazer International

Blazer International Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Menards, Amazon and Lowe's shows Blazer International — a brand under Hopkins Manufacturing Corporation, itself part of privately held First Brands Group — concentrating the majority of its measured revenue at menards.com, which accounts for 63.6% of the year-to-date total. Amazon follows at 28.3%, while lowes.com contributes a narrower 8.1% share, leaving the brand heavily dependent on a single retail relationship. Revenue trends have weakened materially, falling 27.6% month-over-month in the latest period and 40.1% across the May-to-July timeseries window. Pricing has held comparatively steady, with an average product price of $17.65 that slipped 5.2% over the same stretch despite a 3.1% monthly uptick to $17.79. The gap between that blended average and top Menards items priced between $23 and $58 suggests the brand's shelf visibility skews toward lower-priced assortment lines.