GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Amazon and lowes.com, BILT HARD carries an average product price of $159.21. Amazon dominates the brand's mix at 72.9% of year-to-date revenue, with lowes.com accounting for the remaining 26.9%. Momentum has been strong in the most recent tracked window, with revenue up 26.1% month over month and 76.5% overall since the start of the timeseries period in May 2026. That growth has come alongside softer pricing, as the average selling price slipped 3.2% month over month to $149.18 and is down 7.5% across the same stretch. The combination of rising revenue and falling average price points to a volume-led expansion strategy rather than premiumization.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 76% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for BILT HARD on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for BILT HARD.
BY REVIEW COUNT
Across 207K ratings on 2 channels, BILT HARD averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 207K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,399.99
Price
$108K
Revenue
$426.24
Price
$102K
Revenue
$1,999.99
Price
$90K
Revenue
$293.98
Price
$88K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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