GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, BILT HARD generated an average product price of $193.28 across tracked retailers between January and May 2026. Amazon dominated as the brand's primary sales channel, capturing 79.7% of total revenue share, while Lowes.com accounted for the remaining 20.3%. Notably, BILT HARD experienced strong momentum with overall revenue growing 27.3% during the tracked period, signaling increasing consumer demand. However, the brand's average price saw a 5.9% overall decline, suggesting a possible shift toward more competitively priced products or promotional activity. These insights, sourced from Grips Intelligence, highlight BILT HARD's heavy reliance on Amazon as its dominant retail partner while maintaining a presence at Lowe's.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 28% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for BILT HARD on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for BILT HARD.
BY REVIEW COUNT
Across 152K ratings on 2 retailers, BILT HARD averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 152K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$108.16
Price
$481K
Revenue
$325.90
Price
$357K
Revenue
$589.99
Price
$336K
Revenue
$186.86
Price
$304K
Revenue
