GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com and homedepot.com from January 1 to July 31, 2026 shows Beacon operating with a heavily concentrated channel mix. Amazon accounts for 92.2% of year-to-date revenue, leaving acehardware.com at 5.8% and homedepot.com at just 2.0%. Revenue has held a modest upward trajectory, rising 1.5% month over month and 1.0% across the May–July window. Pricing, however, has softened notably, with the average price down 7.8% over the period to $9.63, against a year-to-date average of $10.13. That combination of slim revenue gains and a mid-single-digit price decline suggests volume growth is offsetting discounting rather than reinforcing it.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Beacon on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Beacon.
BY REVENUE
Beacon sells 94% online and 6% offline. Online runs through 2 channels; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 194K ratings on 3 channels, Beacon averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 194K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$19.36
Price
$36K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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