GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Armstrong Ceilings generated the majority of its revenue through Lowes.com, which accounted for 63.2% of revenue share, compared to 36.8% from HomeDepot.com during the January to May 2026 period. The brand's average product price stood at $33.92, with prices trending upward by 10.4% over the March to May 2026 timeframe. Despite rising prices, Armstrong Ceilings experienced a notable revenue decline of 15.7% over the same period, suggesting that higher price points may be impacting purchase volume. Among its top-performing products, the Fine Fissured 2 ft. x 4 ft. Lay-in Ceiling Tile led Home Depot's assortment at a $997.99 average price point, while Lowe's featured more moderately priced options in the $53–$79 range. These trends indicate a brand navigating a challenging pricing environment across its two key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Armstrong Ceilings on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Armstrong Ceilings.
BY REVENUE
Armstrong Ceilings sells 37% online and 63% offline. Online runs through 2 retailers; offline through 1.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVIEW COUNT
Across 61K ratings on 2 retailers, Armstrong Ceilings averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 61K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
TO ARMSTRONG CEILINGS