GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Armstrong maintained an average product price of $39.30 across five major retailers tracked from January to May 2026. Amazon led as Armstrong's top revenue channel with a 36.5% share, followed closely by Newegg at 28.0% and Lowes.com at 27.4%, showing a notably balanced distribution across these three dominant retailers. Home Depot and Ace Hardware accounted for a combined 7.5% of revenue share, representing a significantly smaller portion of the brand's retail footprint. Armstrong's overall revenue declined 12.1% over the March to May 2026 period, despite a modest 3.7% month-over-month uptick in the most recent month. Average pricing remained relatively stable during this window, experiencing only a slight 0.4% overall decrease, suggesting the revenue drop was driven more by volume shifts than pricing pressure.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Armstrong on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Armstrong.
BY REVIEW COUNT
Across 73K ratings on 5 retailers, Armstrong averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 73K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$139.06
Price
$210K
Revenue
$20.88
Price
$204K
Revenue
$24.95
Price
$121K
Revenue
