GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Menards, Lowes, and Ace Hardware, Armor All demonstrates strong market momentum with revenue growing 19.5% over the tracked period. Amazon dominates as the brand's primary sales channel, commanding a significant 73.2% share of total revenue across all monitored retailers. The brand's average product price sits at $13.95, with pricing trending upward by 8.4% during the observed period, signaling either strategic price increases or a shift toward higher-value product mix. Month-over-month revenue continued its positive trajectory with a 3.8% gain in the most recent month, reinforcing consistent demand. Menards.com and Lowes.com round out the top three retail channels with 11.5% and 7.5% revenue share respectively, highlighting a diversified but Amazon-heavy distribution footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 21% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Armor All on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Armor All.
BY REVENUE
Armor All sells 74% online and 26% offline. Online runs through 2 retailers; offline through 3. Online share has moved from 83% in Jan to 74% in May.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 2.1M ratings on 5 retailers, Armor All averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
