GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, AOC generated 78.9% of its revenue through Amazon between January and May 2026, with Best Buy accounting for 19.2% and Newegg capturing just 1.9% across the three tracked retailers. The brand's average product price stood at $52.74 during this period, though pricing showed a notable downward trend with a 10.6% overall decrease. AOC experienced a significant revenue decline of 45.8% over the tracked timeframe, signaling potential challenges in maintaining sales momentum. Despite the revenue contraction, AOC's heavy concentration on Amazon as its dominant sales channel highlights the platform's critical role in the brand's retail strategy. These insights underscore the importance of monitoring AOC's pricing and channel dynamics in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 46% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for AOC on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for AOC.
BY REVENUE
AOC sells 81% online and 19% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 70% in Jan to 99% in May.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 19K ratings on 3 retailers, AOC averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$38.88
Price
$394K
Revenue
$33.46
Price
$316K
Revenue
$48.27
Price
$166K
Revenue
