GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, lowes.com and acehardware.com, Alien Tape's sales are spread across all three tracked retailers rather than concentrated in one. Amazon leads with 41.2% of year-to-date revenue, followed closely by lowes.com at 37.6%, while acehardware.com contributes the remaining 20.9%. The average product price sits at $20.82, indicating a consistent mid-single-digit-to-$20 price positioning across channels. Momentum has softened over the May–July timeseries window, with revenue down 6.2% overall and a 3.0% month-over-month decline in the latest period. Pricing has held broadly firm through that stretch, easing just 0.8% month over month to $20.70 and 0.3% across the full three-month view, suggesting the revenue dip is volume-driven rather than the result of discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Alien Tape on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Alien Tape.
BY REVENUE
Alien Tape sells 53% online and 47% offline. Online runs through 2 channels; offline through 2.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 61K ratings on 3 channels, Alien Tape averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 61K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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