GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Office Depot, acehardware.com and lowes.com from January 1 to July 31, 2026, Adams — a brand owned by The J. M. Smucker Company (NYSE: SJM) — maintains an average product price of $19.33. Revenue is distributed unusually evenly across its four tracked retailers, with Amazon leading at 29.4% share, followed closely by Office Depot at 28.4%, acehardware.com at 22.4% and lowes.com at 19.3%. That balance means no single retailer accounts for even a third of sales, leaving the brand less exposed to any one partner than most competitors. Momentum, however, has softened over the May–July window, with revenue down 12.9% overall and a 6.4% decline in the most recent month. Average selling price has also eased 1.5% to roughly $20.00, suggesting the revenue decline is driven more by volume than by discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Adams on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Adams.
BY REVENUE
Adams sells 34% online and 66% offline. Online runs through 3 channels; offline through 3. Online share has moved from 43% in Mar to 37% in Jul.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVIEW COUNT
Across 1.75M ratings on 4 channels, Adams averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.75M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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