GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, 30 Seconds generated the majority of its revenue through Lowes.com (44.2%) and Amazon (35.8%) between January and May 2026, with Ace Hardware accounting for the remaining 19.7%. The brand experienced impressive momentum with revenue growing 96.9% over the tracked period, signaling strong consumer demand. The average product price rose 5.8% to $21.20, reflecting a steady upward pricing trend. Lowes.com emerged as the dominant retail channel, capturing nearly half of all revenue share across the three retailers tracked. This combination of accelerating revenue growth and rising average prices suggests 30 Seconds is strengthening its market position heading into the peak seasonal months.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 103% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for 30 Seconds on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for 30 Seconds.
BY REVENUE
30 Seconds sells 38% online and 62% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 63% in Jan to 40% in May.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 468K ratings on 3 retailers, 30 Seconds averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 468K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
