GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Zwilling generated the largest share of its revenue through Lowe's (45.3%) and Home Depot (42.4%) between January and May 2026, with Amazon accounting for just 12.3% across the three tracked retailers. The brand's average product price stood at $87.56, though pricing showed a slight downward trend of 1.8% over the observed period. Despite the softer pricing, Zwilling's overall revenue grew 1.9% during the same timeframe, suggesting healthy demand resilience. Notably, Zwilling's premium offerings at Lowe's and Home Depot—such as knife block sets priced near $350 and cookware sets exceeding $500—anchor its positioning as a higher-end choice in these major retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Zwilling on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Zwilling.
BY REVIEW COUNT
Across 881K ratings on 3 retailers, Zwilling averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 881K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$131.08
Price
$231K
Revenue
$80.53
Price
$198K
Revenue
$63.92
Price
$140K
Revenue
$126.87
Price
$134K
Revenue
TO ZWILLING
