GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, XREAL generated nearly all of its tracked revenue through Amazon, which accounted for 99.1% of total revenue share. The brand's average product price during this period stood at $402.59, reflecting a premium positioning within its category. However, XREAL experienced a notable revenue decline of 28.6% over the March to May 2026 period, signaling potential headwinds in consumer demand or shifting competitive dynamics. Average pricing also trended downward, dropping 12.6% over the same window, which may suggest increased promotional activity or price adjustments to stimulate sales. These trends highlight XREAL's heavy reliance on a single retail channel alongside meaningful pricing and revenue pressure in recent months.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 29% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for XREAL on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for XREAL.
BY REVIEW COUNT
Across 11K ratings on 1 retailer, XREAL averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
