GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Woodford generated nearly half of its revenue through Menards (49.2%) between January and May 2026, followed by Lowe's at 25.0% and Home Depot at 12.1%, across five tracked retailers including Ace Hardware and Amazon. The brand's average product price during this period stood at $46.97, reflecting a competitive mid-range positioning within its category. Notably, Woodford experienced strong revenue momentum, with sales growing 62.6% over the tracked timeseries from March to May 2026. Despite this impressive topline growth, average prices trended downward by 9.8% over the same period, suggesting increased promotional activity or a shift toward higher-volume, lower-priced SKUs. With Menards and Lowe's together accounting for over 74% of total revenue share, Woodford's distribution strategy remains heavily concentrated in traditional home improvement retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 65% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Woodford on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Woodford.
BY REVENUE
Woodford sells 16% online and 84% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 34% in Jan to 13% in May.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 49K ratings on 5 retailers, Woodford averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 49K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$162.00
Price
$22K
Revenue
$178.19
Price
$21K
Revenue
