GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and menards.com from January 1 to July 31, 2026, Wolverine — an owned brand of Wolverine World Wide (NYSE: WWW) — has posted revenue growth of 53.8% over the period. Amazon dominates the brand's measured footprint at roughly 97% of year-to-date revenue, with menards.com accounting for about 2%. Momentum remained positive into the most recent month, with revenue up 12.4% month over month. Pricing has firmed considerably, with average selling price rising 22.2% across the period to $84.11 in the latest month, well above the $75.40 year-to-date average. That combination of rising volume and rising price points suggests Wolverine is expanding without leaning on discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 54% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 22% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Wolverine on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Wolverine.
BY REVIEW COUNT
Across 53K ratings on 2 channels, Wolverine averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 53K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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