GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Viper generated the majority of its revenue through Amazon, which accounted for 85.0% of total revenue share between January and May 2026, followed by Best Buy at 10.6% and Home Depot at 3.6%. The brand's average product price during this period stood at $43.83, though pricing showed a downward trend with a 4.5% overall decrease. Viper's revenue also experienced a notable decline of 17.6% over the tracked period, signaling potential challenges in maintaining sales momentum. The brand's product portfolio spans a wide price range, from accessories priced around $22 to higher-end items exceeding $300, as seen across its top-selling products on Amazon. This data, sourced from Grips Intelligence, covers three major retailers and highlights both pricing pressures and heavy reliance on Amazon as Viper's dominant sales channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 18% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Viper on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Viper.
BY REVENUE
Viper sells 89% online and 11% offline. Online runs through 2 retailers; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 794K ratings on 3 retailers, Viper averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 794K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$44.78
Price
$411K
Revenue
$56.99
Price
$161K
Revenue
$113.73
Price
$82K
Revenue
