GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, homedepot.com and Best Buy from January 1 to September 30, 2026, Viper — a brand operated by VOXX under Gentex Corporation (NASDAQ: GNTX) — maintained an average product price of $37.68. Distribution is heavily concentrated, with Amazon accounting for 79.9% of year-to-date revenue, well ahead of homedepot.com at 11.3% and Best Buy at 7.6%. Revenue momentum has been mixed, declining 4.0% across the tracked period but rebounding 10.3% month-over-month in the most recent reading. Pricing has held relatively steady, easing 1.3% overall while ticking up 0.5% in the latest month to $37.31. The combination of a stable price point and single-channel dominance suggests Viper's near-term growth trajectory remains closely tied to its Amazon performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Viper on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Viper.
BY REVENUE
Viper sells 93% online and 7% offline. Online runs through 2 channels; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 627K ratings on 3 channels, Viper averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 627K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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