GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Villacera generated the majority of its revenue through Lowe's, which accounted for 79.9% of total revenue share between January and May 2026, followed by Home Depot at 18.4% and Amazon at just 1.7%. The brand's average product price stood at $80.35 across all tracked retailers during this period. Notably, Villacera experienced significant momentum with revenue growing 169.8% over the observed trend period. Average pricing also trended upward, increasing 7.2% overall, suggesting strengthening demand and potential premiumization. This concentration at Lowe's, combined with strong revenue growth, positions Villacera as a brand with significant retail partnership leverage in its category.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 170% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Villacera on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Villacera.
BY REVENUE
