GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, TUFFAK generated the majority of its revenue through Lowe's (72.2%) compared to Home Depot (27.8%) during the January–May 2026 period across these two major home improvement retailers. The brand's average product price stood at $47.48, reflecting a notable 13.8% increase in average pricing over the tracked timeframe. Month-over-month revenue growth reached 10.2%, signaling positive short-term sales momentum for the brand. Average price per product climbed to $53.32 in the most recent month, representing a 10.8% jump from the prior month. These pricing and distribution trends suggest TUFFAK is strengthening its market positioning, with Lowe's serving as its dominant retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for TUFFAK on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for TUFFAK.
BY REVENUE
TUFFAK sells 28% online and 72% offline. Online runs through 2 retailers; offline through 1.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 6.5K ratings on 2 retailers, TUFFAK averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 6.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.