GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, homedepot.com and lowes.com from January 1 to July 31, 2026, Tovolo — a brand held by privately owned Dayglow LLC — maintains an average product price of $13.42. Amazon dominates the brand's channel mix at 91.0% of year-to-date revenue, leaving homedepot.com at 7.1% and lowes.com at just 1.5%. Between May and July 2026, revenue rose 3.6% month-over-month, though the period closed 0.6% below where it began. Average selling price moved in the opposite direction, climbing 2.4% in the latest month to $13.55 and finishing 0.9% higher across the quarter. That combination of firmer pricing against roughly flat revenue points to a brand defending margin rather than chasing volume, with meaningful room to diversify beyond its Amazon concentration.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Tovolo on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Tovolo.
BY REVIEW COUNT
Across 4.88M ratings on 3 channels, Tovolo averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 4.88M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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