GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking three major retailers from January to May 2026, Tarter demonstrates a strong retail presence with an average product price of $132.46. Home Depot commands the largest share of Tarter's revenue at 62.4%, followed by Lowe's at 36.4%, while Ace Hardware accounts for a modest 1.2%. Notably, the brand experienced impressive overall revenue growth of 111.0% during the tracked period, signaling rapidly increasing consumer demand. Average pricing also trended upward, rising 3.9% overall, with a 5.6% month-over-month increase in the most recent period. This combination of strong revenue growth and rising average prices suggests Tarter is successfully expanding its retail footprint while maintaining pricing power across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 111% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Tarter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Tarter.
BY REVENUE
Tarter sells 63% online and 37% offline. Online runs through 1 retailer; offline through 2. Online share has moved from 93% in Jan to 67% in May.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 5.3K ratings on 3 retailers, Tarter averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 5.3K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$116.28
Price
$42K
Revenue